Media Literacy Multimedia

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'The Salzburg Effect'

The Salzburg Academy is not just a place, it's a mindset:  it's students and teachers and journalists and policymakers all learning how to better listen to and communicate with each other. It's students and faculty learning the tools of media literacy.  

Media literacy does not just open books. It opens doors, opens minds, opens worlds.  

In lectures, discussions and case studies — some of which are gathered below or gathered elsewhere on this site — students, faculty and guests at the Salzburg Academy talk about the role of media in the world, and how the work at the Salzburg Academy can contribute to the global conversation.

Media literacy teaches the value of news and information, the power of media messages, the role that the public can — and should play — in setting the public agenda.

Media literacy prepares the public for active and inclusive roles in information societies.

We at the Salzburg Academy believe that to be media literate a global citizen must possess the skills of critical thinking and analysis, but must also comprehend the critical importance of free expression and a free press. 

In the video below,'s politics and foreign affairs editor, William J. Dobson, speaks about the pivotal role of citizens and journalists and how Salzburg can play a role in inspiring minds and forging connections.

For additional videos of Will Dobson, see this page at the Salzburg Global Seminar's site. 

The Salzburg Academy creates and shares multimedia content in many different forms, with the over-arching aim to preserve the Human Right to Free Expression.